Sveiby - Knowledge Management

The Knowledge Organisation

by
Karl-Erik Sveiby

Unauthorised copying prohibited.


INDEX.

  1. The Knowledge Organisation.
  2. The Market Value.
  3. The Personnel.
  4. Corporate Knowhow.
  5. Corporate Image.
  6. Investing in Intangible Assets.
  7. Attract the Customer.
  8. Attract the Personnel.
  9. Develop the Competence of the Personnel.
  10. Utilising Capacity.
  11. Matching Capacity and Demand.
    11.1. The Vicious Circle.
  12. Managing the Strategic Dilemma.
  13. Customer Strategies.
  14. Personnel Strategies.
  15. Pricing.
  16. Some Critical Incidents.
  17. Management Information.

4. Corporate Knowhow.

The Corporate Knowhow of the Knowledge Organisation is of two kinds: Professional and Organisational.

Professional Knowhow consists of the systems, rules, programs, manuals, concepts etc. that have been developed by the professionals as separate Research & Development projects or in co-operation with their customers. In the law firm it might be standards for contracts, in the laboratory it might be mechanical or electronic systems for testing. The important feature of this Knowhow is that the systems can not be acquired from outside suppliers: they are unique for this particular organisation and owned by the company. Much of the success of the Knowledge Organisation depends on how skilled the professionals are to utilise this Knowhow compared to their professional colleges employed by their competitors.

Organisational Knowhow is also needed, otherwise the Knowledge Organisation will not survive. It includes strategy making, marketing, planning, accounting, management - i.e. the rest. The value of organisational Knowhow is measured by its ability to maintain and increase the value of the total organisation.

In the simulation model Tango the Organisational Knowhow is represented by the totality of all that you bring with you and that you will learn during the simulation. The organisational Knowhow is the combined efforts of the simulation team - of which you are one of the members. The model is intended to simulate the organisational Knowhow needed in order to run a Knowledge Organisation.


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