INDEX.

1. The Knowledge Organisation.
2. The Market Value.
3. The Personnel.
4. Corporate Knowhow.
5. Corporate Image.
6. Investing in Intangible Assets.
7. Attract the Customer.
8. Attract the Personnel.
9. Develop the Competence of the Personnel.
10. Utilising Capacity.
11. Matching Capacity and Demand.
    11.1. The Vicious Circle.
12. Managing the Strategic Dilemma.
13. Customer Strategies.
14. Personnel Strategies.
15. Pricing.
16. Some Critical Incidents.
17. Management Information.

11. Matching Capacity and Demand.

The matching of capacity with customer demand is a very tricky problem for the knowledge organisation. It involves a number of dilemmas and it is how the management solves this problem which in the end determines whether the organisation enters a Virtuous Circle or finds itself trapped in a Vicious Circle.

The virtuous circle reinforces itself. The problem of attracting customers and key people becomes easier and easier, the management of the knowledge organisation finds the projects easier and easier to match with competent teams...

11.1. The Vicious Circle.

Unfortunately also the vicious circle reinforces itself. The management finds it increasingly difficult to find attractive customers and competent key people. The chemistry of the teams and the customers are more and more difficult to match so the projects are more and more often solved dissatisfactorily, which reduces the attraction on the markets...

Managing the Knowledge Organisation usually means a managing a balance between the two dynamics: the virtuous circle and the vicious circle.

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