Bogus Marketing, Business Opportunity, Chain Letter, and Pyramid Schemes Expected To Reach Epidemic Levels In Next Few Months
WASHINGTON,
DC....JUNE 17, 1996. Federal law enforcement agencies, as well as the National
Fraud Information Center, are reporting a significant increase in "get
rich quick" schemes and chances to "cash in" on business
opportunities. Many of the promotions are advertised on Internet web sites
and are often disguised as "chain letters."
NFIC computers and
telephone hotline counselors are also picking up a rash of complaints about
multi-level marketing schemes, some of which are nothing more than pyramid
scams disguised as legitimate marketing opportunities.
Multi-level marketing
is all the rage, now that tough new federal regulations discourage promoters
from pursuing sweepstakes and other prize offers. Many of the large boiler
rooms operating out of Houston, Los Angeles, and Las Vegas faced hard times
after the FTC's Telemarketing Sales Rule went into effect in January and
after the massive FBI crackdown on operations targeting senior citizens
last fall.
Although many of the prize offer scams have simply picked up
and moved north to Canada, other, U.S.-based promoters have simply changed
their tune - by hawking "opportunities" instead of prizes.
Multi-level
marketing sounds good. The way it works - in theory - is that you buy in
to a sales deal and get others to buy in as well. The more people you sign
on the more money you make - since you get a percentage of anything the
people you sign up earn. Those you sign up will get a percentage of the
earnings of those they sign up - and so on down the line.
NFIC suspects
few, if any, down the line ever make any money. Hapless and feckless "opportunity
seekers" who buy in never rake in a dime - and lose a lot of friends
as well.
Internet-based pyramid, chain letter, and marketing schemes are
likely to reach epidemic proportions in the next few months. They attract
the same type of victim as the sweepstakes "winner". The crooks
who promote these scams stand to make much more money per "hit",
since they are able to sell the victim on the fact that the deal is an "investment".
Sweepstakes and prize offers were restricted to requests for "income
tax" payments and "shipping charges".
Many multi-level marketing
opportunities are disguised as "chain letters". The U S Postal
Inspection Service has an excellent consumer warning on its web site which
you can access here. The USPIS labels these promotions as simply a "bad
investment".
The National Fraud Information Center warns consumers
that many multi-level marketing schemes and chain letter promotions advertised
on the Internet provide few, if any, legitimate opportunities to "cash
in".
- Any legitimate marketing investment should stress the product
and its value, not the opportunities to cash in by coaxing others to
join in.
- Chain letters are illegal if they use the U.S. Mails.
- If you are invited to attend a "seminar" to learn more about business
or multi-level marketing opportunities, take no money, checks, or
credit cards along with you. That will keep you from making an
impulsive decision to invest.
- Sit down and make a realistic appraisal
of what you stand to gain and what you stand to lose by making any
business opportunity or multi-level marketing investment. If you have
an accountant who does your income taxes, use him or her to evaluate
the prospects of any financial opportunity. It's inexpensive and helpful
in making the right decision.
Most important, keep in mind that specific
opportunities to "cash in" and make big money are probably on
the wane by the time you hear about them. Investment capital and venture
capital seek ground floor opportunities and rarely, if ever, advertise their
discoveries on the Internet. Your best opportunity to "cash in"
is going to be through more pedestrian investment opportunities and well
established businesses or franchises